There are currently just two Volvo “Downtown Stores” (brand concept stores) in the world; the first in Milan, Italy, and the second in Aoyama, Tokyo, opened in October 2017. Volvo Studio Aoyama features a café and hosts a variety of events designed to introduce Swedish culture and the Volvo brand philosophy to a wider audience. Yamaha VXS5W speakers and VXS10SW subwoofers were chosen for the sound system in this innovative concept store. We asked Mr. Noriyoshi Sekiguchi, director of Marketing Department at Volvo Car Japan Limited, and Ms. Keiko Sano, Studio director at Volvo Studio Aoyama about the store concept. Mr. Hideki Takayama, producer with Visual Solution Department at TAKENAKA Co Ltd, provided some technical details behind the decision to use Yamaha speakers.
