Yamaha’s first electric guitars officially launched in April 1966 under the names S302 and S201, which were changed one month later to SG-3 and SG-2. They featured original designs for the tremolo unit, neck joint system, and pickups, demonstrating Yamaha's penchant for individuality and innovation from our very first models.

SG2000: This top-of-line model in the SG series was developed by pursuing the characteristic tone of the SG175 and applying the innovative techniques and technology evolving throughout the SG series. It featured a unique neck-through structure, a sustain plate, and a semi-open humbucker.
SG1000: This guitar served as the longest reigning standard SG model, evolved from the set-in neck and humbucker concepts established in the SG175.

A model with the characteristic bright tone of the SF series, plus 24 frets, a smooth top cut that forms to the player’s body, and a back cut for a left-right asymmetrical design.

The left-right asymmetrical semi-hollow body had a center block in this top-of-the-line model emphasizing tone and performance features, such as a three-point adjustable covered humbucker and over-binding frets for ease of play on every inch of the fingerboard.

A single cutaway model with a humbucker in the neck position and a single coil bridge pickup to utilize either tone and change between the two with one push of the Bi-Sound Switch. This wide combination of sounds came in a body with a maple top and an alder back.

An orthodox set-in neck guitar with a carved maple top and mahogany back, and built with newly developed bar-type pickups and a booster switch, the SFX-I satisfied more technical players thanks to its tremolo unit and heel-less, smooth neck joint.

A limited model sold for Yamaha’s 100th anniversary. Phoenix inlay work accented the beautifully grained top-quality wood and 24-karat plated hardware for an elegant appearance. This combined with the excellent performance qualities, the hybrid pickup system switchable between passive and active, and advanced specs such as built-in LEDs for side position markers.

The first guitar in the Pacifica series designed by Yamaha Guitar Development at our North Hollywood R&D center, which opened in 1989. This model was stacked with Yamaha originality in a traditional design.

This hollow body guitar had an inner block under the bridge only and really sang even at high volumes. It suited various musical genres thanks to the P-90-sized humbucker and Bi-Sound Switch. There was also a model equipped with the Bigsby tremolo.

Working from the top model in the Pacifica series (Yamaha’s standard bolt-on guitars), this flexible semi-order system allowed players to specify detailed specs in terms of body material, fingerboard material, inlays, neck shape, frets, and color.

This hollow body model offered the dual benefits of fat sound and acoustic resonance thanks to a preamp system that allowed free blending and equalizing, in addition to a neck humbucker and piezo-electric pickup.

A new style semi-hollow model with a compact body featuring a front humbucker inherited from the AEX1500 combined with a bridge piezo-electric pickup.

A unique model that combines vintage feel with a modern sensibility, making it a true original from the body shape to the bridge, pickups, and controls.

This model achieves both significantly lighter weight and a rich body resonance from the new design, and also features LEDs to show which pickup is selected. The white color tone expresses the reduced weight through a unique appearance that gives the feel of an innovative, advanced guitar.

Yamaha's newest series featuring unique tailpieces and pickup covers, a copper pickguard, and a variety of steel wool finishes, ultimately fusing the design philosophy of custom motorbikes with Japanese technological expertise and Yamaha’s renowned craftsmanship.